Through a variety of platform, SXSW focuses on the most significant advancements in technology, cinema, culture, and music. It demonstrates that when disparate ideas and people collide, the most unexpected discoveries can be found.

SXSW is a place where the industry innovates, new ideas are born, and the future is shown. Explore interactive installations, cutting-edge technology demonstrations, art displays, and performance showcases. And SXSW creates a one-of-a-kind display environment while encouraging collaboration.

From 1983, when the municipal administration, state government, and a number of U.S. high-tech corporations joined up to construct the first high-tech industry in Austin, to the present day, significant companies have established branches in Austin such as IBM, Cisco, Intel, AMD, Samsung, and others. Austin has long been recognized as a high-tech enterprise center on par with Silicon Valley. Locally friendly entrepreneurial policies and a strong talent pool have notably aided and supported the growth of entrepreneurs. Becasuse of that, Austin has earned the title of “Silicon Hill”.